Sports franchises have many opportunities to gather first party data about the fans who are interested in their teams. Point of sale terminals capture concession sales, ticketing platforms manage customer information, and newsletters gather e-mail addresses of die-hard devotees. But what about getting real time customer data when fans are most engaged with their teams? Wouldn’t the ultimate method of fan insight and engagement occur if teams could gather data from their fans while they’re sitting in their seats, cheering on every play?
Openscreen Engage is an audience engagement solution that uses scan-to-form dynamic QR Codes, customer and consent management, and real time SMS communications solution. When used in sporting venues, we’ve been able to give teams unparalleled first party data about their fans and the games they attend with unprecedented rates of engagement.
Case Study: The Gatineau Olympiques
This past Spring, the Gatineau Olympiques of the Canadian Hockey League leveraged the Openscreen Engage solution. Twice a game, they flashed a scan to win trackable QR Code on their jumbotron.
One lucky winner would get a signed jersey in return for providing some consented customer and contact information through a frictionless and nearly instant auto-fill form. Fans filling out the form received a confirmation text message indicating they had entered the contest. Openscreen Engage managed all consent and text communications, creating real time engagement with fans. Moreover the Olympiques could use the received mobile number to notify winners, and ensure duplicate entries were adequately prevented.
Tracking Engagement Like Never Before
The beauty of Openscreen Engage’s trackable QR promotions is the opportunity to directly measure engagement with certainty. Brands know immediately whether their promotions are working, and with an additional element of customer opt-in, they’ll also able to get the “who” in every campaign.
30% Engagement. Really.
You might be surprised to know that the Olympiques achieved a 30% scan and completion rate with their Openscreen Engage campaign. Starting from zero, they were able to gather almost 5,000 customer contacts over just 3 games, with detailed knowledge of who was attending their games.
Importantly, they were also able to create a list of their most loyal fans who had scanned and attended all of their playoff games.
Openscreen Engage and First Party Data Acquisition
Openscreen Engage is an end-to-end customer engagement and insights solution that allows brands to acquire first party data to drive client loyalty and insights. Openscreen Engage combines dynamic QR Codes, digital content management and real-time SMS & e-mail communication to create compelling, modernized campaigns. Talk to one of our experts today to learn how Openscreen Engage can transform your customer experience.