Maple & Lather measured its print advertising with Openscreen Engage QR Codes

THE CHALLENGE

Maple & Lather, an online retailer of luxe, clean and responsibly sourced soaps and candles, wanted to measure the performance and audience engagement of a series of advertisements

With Openscreen Engage, Maple & Lather was able to:

• • – Create a discount and scan-to-win offer to integrate with their advertising campaign
  • – Capture new leads and drive sales directly at the point of advertisement
  • – Track the performance of 15 separate advertising locations in a metropolitan area
  • – Build their prospect and customer base via integration to their CRM platform

KEY RESULTS

Maple & Lather was able to increase the size of their marketing database by 25% while isolating the most effective advertising locations for future campaigns.