The Gatineau Olympiques embarked on a program where they could get to know their fans on a more direct basis. What they needed was a frictionless, yet compelling way to meet their loyal fans, while they were in their seats.
With Openscreen Engage, the Olympiques were able to:
In just 90 seconds of promotional time, the Olympiques were able to populate their CRM with over 750 opt-in customers on average per game. The resulting 20% fan engagement rate showed a true win-win for both the Olympiques and their loyal fan base.
”For the first time, we were able to connect and know who was actually sitting in our seats”
– Genevieve Lalonde