The Gatineau Olympiques met 500 customers in under a minute using Openscreen Engage

THE CHALLENGE

The Gatineau Olympiques embarked on a program where they could get to know their fans on a more direct basis. What they needed was a frictionless, yet compelling way to meet their loyal fans, while they were in their seats.

With Openscreen Engage, the Olympiques were able to:

• – Create a compelling scan-to-win customer engagement campaign
• – Capture consenting contacts in real time during brief promotional windows
• – Engage directly with fans by sending confirmation SMS messages
• – Populate their new CRM platform via Openscreen’s plug-in to Klaviyo

KEY RESULTS

In just 90 seconds of promotional time, the Olympiques were able to populate their CRM with over 750 opt-in customers on average per game. The resulting 20% fan engagement rate showed a true win-win for both the Olympiques and their loyal fan base.