Openscreen Engage Archives

Sports franchises have many opportunities to gather first party data about the fans who are interested in their teams. Point of sale terminals capture concession sales, ticketing platforms manage customer information, and newsletters gather e-mail addresses of die-hard devotees. But what about getting real time customer data when fans are most engaged with their teams? Wouldn’t the ultimate method of fan insight and engagement occur if teams could gather data from their fans while they’re sitting in their seats, cheering on every play?

Openscreen Engage

Openscreen Engage is an audience engagement solution that uses scan-to-form dynamic QR Codes, customer and consent management, and real time SMS communications solution. When used in sporting venues, we’ve been able to give teams unparalleled first party data about their fans and the games they attend with unprecedented rates of engagement.

Case Study: The Gatineau Olympiques

This past Spring, the Gatineau Olympiques of the Canadian Hockey League leveraged the Openscreen Engage solution. Twice a game, they flashed a scan to win trackable QR Code on their jumbotron.

One lucky winner would get a signed jersey in return for providing some consented customer and contact information through a frictionless and nearly instant auto-fill form. Fans filling out the form received a confirmation text message indicating they had entered the contest. Openscreen Engage managed all consent and text communications, creating real time engagement with fans. Moreover the Olympiques could use the received mobile number to notify winners, and ensure duplicate entries were adequately prevented.

Tracking Engagement Like Never Before

The beauty of Openscreen Engage’s trackable QR promotions is the opportunity to directly measure engagement with certainty. Brands know immediately whether their promotions are working, and with an additional element of customer opt-in, they’ll also able to get the “who” in every campaign.

30% Engagement. Really.

You might be surprised to know that the Olympiques achieved a 30% scan and completion rate with their Openscreen Engage campaign. Starting from zero, they were able to gather almost 5,000 customer contacts over just 3 games, with detailed knowledge of who was attending their games.

Importantly, they were also able to create a list of their most loyal fans who had scanned and attended all of their playoff games.

Openscreen Engage and First Party Data Acquisition

Openscreen Engage is an end-to-end customer engagement and insights solution that allows brands to acquire first party data to drive client loyalty and insights. Openscreen Engage combines dynamic QR Codes, digital content management and real-time SMS & e-mail communication to create compelling, modernized campaigns. Talk to one of our experts today to learn how Openscreen Engage can transform your customer experience.

The team at Openscreen recently had the opportunity to help power a business that’s nothing short of a revolution in product sampling and customer engagement. Imagine a frictionless, contactless, retail experience where brands can provide a low-cost product trial experience, while gleaning invaluable first-party data from prospective customers.

Enter Dori, a Toronto-based company that is reinventing the contactless customer experience with Openscreen’s QR Code based product sampling solution.

More than Just a Vending Machine

We’ve all seen the traditional vending machine. Rows upon rows of consumer products, from cans of coca-cola to high priced electronics. Pick your product, enter your credit card, and carry on. The Dori sampling experience is entirely different. Although they do offer vending options, their sampling offering is unique and timely in today’s data-driven economy, which is placing more emphasis on contactless user experiences.

Simple Workflow, Powerful Results

At its core, the Dori experience is brilliantly simple. First, brands like Goodfood provide samples of their products in high traffic kiosk locations like this one in Toronto’s famous Distillery District.

Next, people who are interested in a free product sample simply scan a QR Code that is displayed on the outside of the physical kiosk to jumpstart their contactless experience. And then, magic happens.

The customer is provided with a simple form, through which they provide some demographic information, and perhaps answer a question or two that would be helpful to the sampling brand.

Within seconds, the customer receives a secure, one-time QR Code voucher by SMS, which they can redeem for a sample of their choice from the machine. Using this modernized sampling approach, Goodfood gathered over 4,400 consenting contacts within 1 month at the Eaton Centre and Distillery District.

Dori = Data

Gone are the days where paid employees set up camp in a store or park and start tossing out samples to an anonymous hoard of people. Return on investment in these campaigns is an impossible metric to measure, and often it’s difficult to control the disbursement of samples in these free-for-all environments.

With Dori’s QR Code based product sampling, there is a one-to-one ratio of sample to customer and both brand and consumer leave happy. Customers get to sample a free product, and brands get invaluable first-party, consented data that can be used to better understand their market opportunities.

Openscreen and Dynamic Voucher QR Codes

Openscreen’s flexible API enables e-Commerce platforms like Dori to generate secure, dynamic QR Code vouchers directly from 3^rd party sources. In addition, Openscreen provides scan-to-form solutions that acquire and store first party contact data on behalf of the companies that use the company’s solutions. Given its extensive API and SDK library and ecosystem, Openscreen is uniquely positioned to enable your business to use QR Codes in a variety of frictionless e-Commerce use cases. Talk to one of our experts today to learn how we can augment your business processes and platforms.

Category: Openscreen Engage

In Venue Audience Capture